The Food and Drugs Authority (FDA) is warning advertisers and media houses to stop advertising alcoholic beverages during peak hours. The authority is expected to serve notice to all stakeholders today, January 8, 2018 to begin the enforcement of the ban.
According to the Head of Public Affairs at the FDA, James Lartey, failure to comply will attract severe sanctions. He said advertisements on alcoholic beverages are supposed to be aired from 8:00pm to 10: 00pm only hence the media, advertisers, manufacturers and importers of alcoholic beverages must take notice. He said this in an interview with Kwabena Obeng Akrofi on Ark in the Morning.
He stressed that the law banning advertisement of alcohol is not new saying the regulation or provision is in the FDA guidelines for a long time just that enforcing the regulation has been dicey. Mr. Lartey said the FDA have realized that currently little children are becoming familiar with alcoholic beverages contributing to their move in banning the advertisement on peak hours.
On the monitoring aspect, he said the internal mechanism of the authority is working whiles they plan to engage a private company to help them undertake their mandate effectively.
Source:Ophelia Aboagyewaa Kumi